Tom Fernandez
Chief Executive Officer
Tom is president of Woodbine Hospitality and the hemp drink brand Altua. He brings a growth mindset and deep expertise in building from the ground up – navigating complex operations to deliver standout products in real estate and CPG.
Elisha Sevier
Chief Commercial Officer
Elisha is a jack of all trades with more than 25 years in CPG. She began her career as a Walmart merchant and then went on to successfully launch and scale over 30 brands now in distribution and spanning emerging to top S&P 500 companies.
Ben Reilley
Chief Development Officer
Ben celebrated a successful exit of his canned cocktail, Disco Lemonade, in 2018. He has launched 50+ brands and formulated more than 500 SKUs and holds extensive knowledge across innovation and market and distribution strategy.
Kim Persse
Chief Marketing Officer
Kim has led brand, marketing, communications, and partnerships for media and entertainment companies, including VICE, for more than 20 years. She specializes in building culturally relevant, commercially successful brands.
Meegan Lynch
Chief Operations Officer
Meegan has more than 20 years of experience from executive roles at cannabis, wellness, and sports outfitter companies. She leads product development, production, and logistics with a sense for scaling and incredible relationships.
A.J. Losey
Vice President, Sales
A.J. brings extensive experience driving growth and market share across key retail and distribution channels. With a firm grasp of consumer behavior and retail dynamics, he leads strategic initiatives that consistently exceeded business goals.
Sullivan Hope
Vice President, Sales
Sullivan has a proven track record of launching and quickly scaling brands across multiple states with a highly strategic, immersive, hands-on approach that positions brands to win at retail in competitive markets and categories.
Brian Benner
Vice President, Sales Operations
Brian brings more than 10 years
of experience in CPG – and an analytics-driven mindset – to the team. He has held senior sales roles at hospitality companies, sports outfitters like Patagonia, and several beverage brands.
